Quick reference

Video 1080×1920px

TikTok videos should be 1080×1920 pixels in a 9:16 vertical aspect ratio. This fills the entire phone screen in the For You feed. TikTok also supports horizontal (16:9) and square (1:1) videos, but vertical content matches the platform's full-screen viewing layout best.

Dimensions
1080×1920

Aspect ratio

Max file size
287.6MB

Formats
MP4, MOV, WebM

Safe zone: TikTok overlays the caption, music info, and hashtags at the bottom-left, with like/comment/share/bookmark buttons stacked on the right. Keep important content centered and above the lower third.

Also supports
Square: 1080×1080 (1:1)
Horizontal: 1920×1080 (16:9)

Best practices

• Record or export at 1080×1920px (9:16) for full-screen display.
• Keep critical content away from the bottom 270px and right 100px where TikTok's UI elements appear.
• Front-load your hook in the first 2 seconds so the video is easy to understand immediately.

Profile Picture 200×200px

TikTok profile pictures should be at least 200×200 pixels in a 1:1 square format, displayed as circles throughout the app. Your avatar appears on every video you post, in comments, in search results, and on your profile page. A clear, recognizable profile picture is essential for building a TikTok presence.

Dimensions
200×200

Aspect ratio

Max file size
5MB

Formats
JPG, PNG

Best practices

• Upload at 200×200px minimum — higher resolution (400×400+) looks sharper on retina screens.
• Design within a circular safe zone — TikTok crops to a circle on all surfaces.
• TikTok also supports a 6-second video profile picture that plays on your profile page.

Thumbnail 1080×1920px

TikTok thumbnails (cover images) are 1080×1920 pixels in a 9:16 vertical format — the same dimensions as the video itself. The thumbnail is what appears on your profile grid when someone visits your page. You can select a frame from the video or upload a custom cover image.

Dimensions
1080×1920

Aspect ratio

Max file size
10MB

Formats
JPG, PNG

Best practices

• Use 1080×1920px for custom cover images — same dimensions as the video itself.
• Keep important text centered vertically — the profile grid crops to ~3:4, trimming the top and bottom.
• Custom thumbnails make your profile grid look professional — use consistent fonts and colors across all covers.

In-Feed Ad 1080×1920px

TikTok in-feed ads should be 1080×1920 pixels in a 9:16 vertical format — identical to organic TikTok videos. Ads support 5-60 seconds of video with a maximum file size of 500MB.

Dimensions
1080×1920

Aspect ratio

Max file size
500MB

Formats
MP4, MOV, AVI

Safe zone: TikTok ads have UI overlays similar to organic videos — caption and CTA button at the bottom, action buttons on the right. Keep creative content centered.

Also supports
Square: 1080×1080 (1:1)
Horizontal: 1920×1080 (16:9)

Best practices

• Use 1080×1920px (9:16) so the creative matches TikTok's native full-screen layout.
• Keep ads 9-15 seconds for In-Feed placements. Front-load your hook in the first 2-3 seconds.
• The CTA button covers the bottom of the ad — keep key content in the top two-thirds.

Photo Carousel 1080×1920px

TikTok photo carousels (Photo Mode) should use 1080×1920 pixel images in a 9:16 vertical format. Carousels support 4-35 images per post, with viewers swiping left to see the next photo. This format has become increasingly popular for educational content, recipes, outfit ideas, and storytelling.

Dimensions
1080×1920

Aspect ratio

Max file size
20MB

Formats
JPG, PNG, WebP

Best practices

• Use 1080×1920px (9:16) for each image — this fills the full screen like a regular TikTok video.
• Design each slide to communicate one point quickly — carousels auto-advance every 3-5 seconds.
• TikTok requires a minimum of 4 images per carousel, up to a maximum of 35.

Frequently asked questions

What are all the TikTok image and video sizes?
Video: 1080×1920px (9:16). Profile Picture: 200×200px (1:1). Thumbnail: 1080×1920px (9:16). In-Feed Ad: 1080×1920px (9:16). Photo Carousel: 1080×1920px (9:16).

Can I upload horizontal videos to TikTok?
Yes, but they display with black bars. TikTok is designed for 9:16 vertical content.

What is the maximum video length on TikTok?
Up to 10 minutes for most accounts (30 minutes for some). Many creators still publish shorter TikTok videos for easier in-feed viewing.

What is the TikTok video file size limit?
72MB from the mobile app, 287.6MB via web upload, and up to 10GB from the web for longer videos. Use MP4 with H.264 codec for the best quality-to-size ratio.

Does TikTok compress uploaded videos?
Yes. TikTok re-encodes all uploads and caps output at 1080p regardless of upload resolution. Start with the highest quality source file you can — a higher-quality upload produces a better result after compression.